Academy Module 2 - Core Pricing Theories, Myths and Methodology

June 03, 2019
2:00 PM EDT - 3:00 PM EDT
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In this module, we will cover the following areas and topics:

  • Impact of supply and demand on price
  • The setting of price to impact demand
  • The Pricing Advantage
  • Economic "value"
  • The evolving pricing market
  • Pricing metrics
  • Approaches to establishing a price point
  • Life-cycle pricing
  • Segmentation and tactical variances
  • Bet-the-company vs. commodity pricing approaches


Completion of this module earns participants one (1) credit hour towards an Academy Certificate of Completion.  


$0.00 Academy Module 2