Earn Your Legal Pricing Professional  Accreditation 

The industry's leading recognition of pricing expertise.

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About the ALPP Accreditation

The legal industry's first and only accredited legal pricing qualification.

All Levels Welcome to Apply.  

The Accredited Legal Pricing Professional (ALPP‚ĄĘ) designation is awarded on a purely objective proprietary point-based system where points are earned for three key professional and reputation-based drivers:¬† experience, knowledge, and education.

The ALPP Application is FREE. No obligation to purchase. 

Give it a go. See your points. Pay only to claim it. 

Sergey Mezhiritski 
Associate Director of Pricing
McDermott Will & Emery LLP 

‚ÄúThe ALPP accreditation is crucial for professionals in legal pricing, like myself. Whether you're a seasoned Pricing Head or just starting out as a Analyst, the ALPP program provides a clear roadmap for professional growth. Its tiered accreditation system, from Bronze to Platinum, not only acknowledges our current expertise but also outlines achievable milestones for reaching the top. For someone like me, it's not just a certification; it's a pathway towards honing skills, gaining industry recognition, and ultimately, propelling my career forward in the dynamic field of legal pricing.‚ÄĚ

Tracy Paden
Director of Client Value
Bass, Berry, & Sims PLC 


"Every seasoned Marketing and BD professional who is actively advancing top-line growth through strategic practice, industry and client expansion should have an understanding of how Pricing impacts the client experience and firm profitability. Add more value to pitches, RFPs and rate negotiations. An ALPP showcases your additional profit enhancing skills."




Featured 2024 ALPP Members

We award accomplished pricing professionals across the globe. Apply today to find out if you are qualified. 

Mikhail Makarovsky

ALPP Platinum
Director of Pricing
Lowenstein Sandler

Jessica Green Gichner

ALPP Platinum
Chief Value and Solutions Officer
Pillsbury Winthrop Shaw Pittman

Lisa B Ford

ALPP Platinum 
Director of Pricing, Planning & Analysis
Shook, Hardy & Bacon, LLP


Brad Antici

ALPP Platinum Plus
Director of Strategic Pricing & Analysis
Butler Snow LLP


Bob Vertullo

Senior Manager, Pricing
K&L Gates


Brian Fanning

Senior Director of Revenue + Profitability
Davis Wright Tremaine, LLP


Wendy Kao

ALPP Gold 
Director of Client Value
Gibson, Dunn & Crutcher LLP



Barry Mehew

ALPP Platinum Plus 
Chief Pricing & Value Officer
Mayer Brown LLP


Keri Gavin

ALPP Platinum 
Chief Practice Management Officer
Sheppard Mullin Richter & Hampton


Andrew Boyer

ALPP Platinum
Senior Director Pricing & Client Value
Jackson Lewis


Ivana Gotzeva

ALPP Platinum
Partner, Pricing and KM
Davies Ward Phillips & Vineberg LLP


Peter Secor

ALPP Platinum
Senior Pricing Manager
Ropes & Gray LLP


Get Your ALPP

4 Simple Steps Toward Global Recognition 

Show your network and firm what you've accomplished. 

Sign up for free to start the application

Use your personal email so that the Accreditation seamlessly follows you wherever you go along your career path.

Receive your application and input your expertise 

Follow our step-by-step process to input your education, experience, and status indicators. 


Get reviewed by the Accrediting Committee

Find out if you're qualified or receive feedback on ways to reach accredited status. 


Pay the annual $345 accreditation fee 

Annual Accreditation fee is paid on the award of the accreditation and renewed every 12 months. Get reimbursed by your firm. 



¬†Professionals who qualify for the ALPP‚ĄĘ are expected to have a deep understanding and possess relevant work experience in core areas and competencies as they relate to legal pricing, including:

  • ¬†Pricing Theory and Methodology
  • ¬†Strategic Price Negotiation
  • ¬†Pricing Analytics and Profitability
  • ¬†Law Firm Economics and Financials
  • ¬†Competitive Intelligence
  • ¬†Change Management

Select List of  ALPP Firms  

More than 100 law firms have ALPPs awarded or have hired ALPPs.  Global reach with ALPPs in US, Canada, UK, Australia.  

Debevoise & Plimpton

Davis Wright Tremaine, LLP

Ropes & Gray LLP

Kilpatrick Townsend & Stockton LLP

Snell & Wilmer LLP


Butler Snow LLP

McDermott Will & Emery

Jackson Lewis

Reed Smith LLP

Norton Rose Fulbright

Mayer Brown LLP

Benesch LLP

Saul Ewing

Davies Ward Phillips & Vineberg

Carlton Fields

K&L Gates LLP

Milbank LLP

Proskauer Rose LLP

Shook, Hardy & Bacon, LLP

Pillsbury Winthrop Shaw Pittman

Covington & Burling

Blake, Cassels & Graydon LLP

Sheppard Mullin Richter & Hampton

Lowenstein Sandler

Simpson Thacher

Get Awarded for Your Levels of Expertise  

Aim higher every year. 

Bronze Badge

This certifies you have met minimum standards of experience, education, and knowledge for Accreditation.

Gold Badge

This certifies that you have met a higher standard of experience, education and knowledge for Accreditation.

Platinum Badge

This certifies that you have met the highest standard of experience, education and knowledge for Accreditation.

Become an Accredited Legal Pricing Professional 

As well as an award of distinction that differentiates you from your peers and confirms with your current or future law firm that you are a true expert, there are a number of benefits that the ALPP carries with it. 


  • Join the Law Firm Pricing Leaders Cohort and participate in regular virtual meetings through-out the year where you connect and learn.¬† The specialty Cohort is only open to ALPPs.

  • Hear from industry experts who provide on-point ‚Äúbriefings‚ÄĚ.

  • Join ‚Äúsprints‚ÄĚ which are short but intense deep dives into current hot-topics of the day.

  • For in-person connectivity, join our invitation-only Annual Meeting only open to Accredited Professionals.¬† Intersect is hosted in Miami every January and is now widely recognized as a go-to-event.¬†

  • Also, on-demand we organize afternoon ‚Äúpop-ups‚ÄĚ in regional hubs such as New York, San Francisco, Washington DC, Chicago where you can meet your fellow peers in-person without making a big time commitment.

  • Strategically connect with other senior leaders outside of your expertise discipline from other peer law firms; once you hit the upper ranks you are more likely to get you next position via an internal referral at the prospect law firm.


Apply Now

Legal Pricing Educational Providers

Contact the Institute if you host a legal pricing educational program and want to have it assessed for being an Accredited Program.  By having your program included, it earns credits for those applying for the ALPP, as well as a means for current ALPPs to achieve higher status accreditations, such as Gold and Platinum.

About True Value Partnering Institute 

TVPi was founded and run by leaders and experts in the legal business profession with the primary objective of enhanced learning, networking and professional advancement of legal business professionals. TVPi celebrated its 10th Anniversary in 2023 and launched its first Accreditation, the Accredited Legal Pricing Professional (ALPP) several years ago.¬† Since then it has added a handful of additional Accreditations on cutting edge and emerging specialist disciplines within the Business of Law.¬† In addition, it hosts an Annual Meeting (Intersect) every year in Miami and has an online community of over 500 legal business professionals called ‚ÄúIntersect Legal‚ÄĚ, including a Law Firm Chiefs Cohort comprising of nearly a 100 participants. With decades of experience in the legal industry, TVPi has formed a highly qualified accrediting body to designate these official statuses to professionals in the field.


Meet the Advisory Board

Matt Beekhuizen

Chief Pricing & Innovation Officer
Greenberg Traurig, LLC

Leslie Brown

Director of Client Value
Blanke Rome LLP

Hush Cott

Chief Strategic Pricing Officer
Covington & Burling LLP

Melissa Prince

Chief of Legal Operations
Ice Miller LLP

Steve Manton

Client Value Officer
McDermott Will & Emery

John Ferko

Chief Operating Officer
Richards, Layton, & Finger

Elizabeth Satterfield

Chief Operating Officer
Moor & Van Allen PLLC 

James Shoemaker

Chief Legal Operations Officer
Miles & Stockbridge P.C.

Dwight Floyd

Chief Operating Officer
Eversheds Sutherland LLP

Peter Geovanes

Chief Innovation & AI Officer
McGuire Woods LLC

Michael Boussy

Global Revenue Officer
Ropes & Gray LLP